Creating events that target new clients is a great way to build your client base and be seen as an expert in your chosen field. The type of event you choose is only limited by your imagination. Here are a few to tempt your appetite with the possibilities; your choice will depend on what you hope to achieve from the event. Perhaps it is to increase your public profile, let potential clients experience what you have to offer, build your database, or make sales. Always think of your event as a stepping-stone towards building a solid client base who come back for more, and tell their friends about you, rather than a one-off activity. There is one to suit you. All you have to do is start!
1. Seminar
A seminar is a great way to leverage your time by presenting to a group instead of individually. A well-presented seminar will build your profile as an expert and allow your target market to experience what you offer first hand. Use this format to promote your service, sell your products and build your database of hot prospects.
2. Open Day
An open day is an ideal way to incorporate viral marketing into your mix by offering incentives to your existing clientele to invite friends and family, as well as stimulate potential new clients to visit your establishment or experience your service. Your open day, can be as simple as opening your doors, or may offer exciting workshops and speakers. Offer prizes and incentives for attending, and don’t forget to collect contact details to add to your database.
3. Party Plan
Using party plan to promote and sell your products can be highly lucrative. Passion and drive is necessary as well as top training if you choose to recruit other distributors. An excellent way to connect directly with your customer and encourage repeat business by staying in touch and offering rewards and bonuses.
4. Network
Creating a network that directly appeals to your target market is a sure fire way to build your profile as a leader in your field, and provides access to a steady stream of potential clients.
5. Course
Many health fields lend themselves to offering wonderful content that can be delivered as a course, leveraging your time and building your income working with a group.
6. Joint Venture
Got a few friends or associates that share a target market, but meet client needs in different ways? Why not get together to create and event and promote it to your various networks. Joint ventures work best when all involved take an active part to promote the event to their own client lists.
7. Charity Promotion
Give back to your community by creating an event that supports your favourite charity. Great for joint ventures and networking event by building your profile as you raise funds for a worthy cause.
8. Single Workshop
Holding experiential workshops allows people to personally experience what you are sharing by leveraging your time in a group for a fee. A great stepping stone to attracting one-on-one clients or on selling other products or services.
9. Workshop Series or Course
As above but over a series of days, weeks or months.
10. Conferences and Tradeshows
A more comprehensive approach involving participants that meet the needs of a particular niche. Limited only by your imagination!
Getting started
Events expert Samantha Richardson, founder of Evolution Events generously offered some industry tips to make sure your event is a success in a recent Health Practice Success Radio interview. Click here to listen now, or download for free. Samantha suggests:
-Allow plenty of time to promote your event
-Be clear on what you want to achieve from your event
-Build a team to implement your event, don’t go it alone
-Create a marketing plan
-Create and action plan
-Be clear on your target market to maximise results for your effort
-Remember your existing client base already know and like you, so are more likely to purchase again from you
-Build a strong database to promote to
-Use freely available methods to market your events such as social websites like facebook and online directories instead of expensive advertising
ARE YOU AN EMERGING WORKSHOP LEADER OR PRESENTER?
If you would like to confidently promote and present, then the Luxury Business Boot Camp ‘How to Make More Money Running Your Own Workshops and Events” is for you. To be held this coming weekend on the Gold Coast. For more details click here.
To your Health Practice Success….
Krishna
Monday, March 16, 2009
10 Event Ideas to Build Your Business Regardless of the Economy
Monday, March 9, 2009
Can Workshops and Events Help to Build Your Health Practice?
Many of the health practitioners I work with already recognise the value of holding workshops to expose what they do to people they love to work with. Practitioners generally fall into one or more of these categories:
1. Already running workshops and events but aren’t sure whether they can do it more effectively
2. Are confused about whether they should charge for them or offer them free as a promotional strategy
3. Have a good workshop, but find promoting them difficult
4. Really want to run them, but are unsure where to begin
5. Are nervous about speaking in front of a group
Workshops and events are a wonderful way to build your profile as an expert in your field and to leverage what you do to a wider audience, rather than trying to gather momentum one person at a time.
If you would like to harness the power of workshops and events – and do it well – a workshop will be held on the Gold Coast March 20-22 hosted by Samantha Richardson, event extraordinaire and founder of Evolution Events and Margaret Gill from Abundant Private Practices.
Join me for a free live preview teleseminar this Thursday 12th March at 10am when I interview Samantha Richardson TELESEMINAR – Make More Money Speaking and Running Your Own Events visit the web page and click on reminder. You can listen online on or phone in to participate in the call.
If you already know you are ready to learn the skills to promote your event and create a fantastic workshop in one Gold Coast weekend under the guidance of Samantha and Margaret – go straight to the Create and Promote Workshops Business Bootcamp - for more information or to book your place. Seats are limited to 10, so be quick!
To your health practice success….
Krishna
1. Already running workshops and events but aren’t sure whether they can do it more effectively
2. Are confused about whether they should charge for them or offer them free as a promotional strategy
3. Have a good workshop, but find promoting them difficult
4. Really want to run them, but are unsure where to begin
5. Are nervous about speaking in front of a group
Workshops and events are a wonderful way to build your profile as an expert in your field and to leverage what you do to a wider audience, rather than trying to gather momentum one person at a time.
If you would like to harness the power of workshops and events – and do it well – a workshop will be held on the Gold Coast March 20-22 hosted by Samantha Richardson, event extraordinaire and founder of Evolution Events and Margaret Gill from Abundant Private Practices.
Join me for a free live preview teleseminar this Thursday 12th March at 10am when I interview Samantha Richardson TELESEMINAR – Make More Money Speaking and Running Your Own Events visit the web page and click on reminder. You can listen online on or phone in to participate in the call.
If you already know you are ready to learn the skills to promote your event and create a fantastic workshop in one Gold Coast weekend under the guidance of Samantha and Margaret – go straight to the Create and Promote Workshops Business Bootcamp - for more information or to book your place. Seats are limited to 10, so be quick!
To your health practice success….
Krishna
Thursday, February 5, 2009
THE TOP 3 MISTAKES THAT HEALTH PRACTITIONERS MAKE WHEN TRYING TO ATTRACT NEW CLIENTS
This is a topic that is really close to my heart, because these are the top 3 mistakes I see most often. For some reason, in the clamour to get more clients, health practitioners and natural therapists repeatedly do these things. Here are the top 3 and what to do instead!
Mistake Number 1: Hide behind a brochure
Now I have absolutely nothing against brochures. Actually I love them (if they are done well with all of the right elements)! But people don’t do business with a brochure, they do business with YOU. So, whilst your brochure can be an excellent tool for sharing what you offer, they are an extremely passive means of promoting yourself, they should not be used as an alternative to connecting actively with potential clients.
What to do instead: Try using more active means of promoting yourself, such as face to face networking or participating in community events. Offering your services as a speaker at networks is a wonderful way to begin to connect with others in a way that draws clients to you instead of having to chase them. For those who really don’t cope in a group situation at all, try joint venturing with others who can recommend you, but don’t forget that there needs to be something in it for them too.
Mistake Number 2: Try to be everything to everyone
We’ve all done it. We announce that we can meet everyone’s needs, that what we do is tailor made for them. It may even be true! But if you say that, then you aren’t differentiating yourself from other practitioners, and may get lost in a sea of them. I know it’s tempting, you think that this will increase the number of prospects for you, but the opposite is true as it won’t be clear why someone should choose you.
What to do instead: Position yourself as an expert. This means send a message about something you specialise in that people want. The more specific the better. For example, if you had acne – would you be more likely to try ‘Proactive’ who specialises in acne, or another skin care range that has something for everyone. Think about it. Now, how to let people know you are an expert? Promote yourself through editorials and articles, speak at events, advertise your specific service, create a specialised newsletter, etc.
Mistake Number 3: Talk about YOU, instead of what’s in it for your client
Open up any yellow pages or newspaper directory and you will see scores of businesses with their logo up in ‘lights’, telling us all about THEM. But do they make it clear how YOUR needs will be met? How do you decide which one to call? By the prettiest ad and logo? No! Correct me if I am wrong, but you are most likely to contact who you think has a solution to your problem.
What to do instead: Talk about your client. Talk about what your ideal clients want. This is called ‘what’s in it for me’ or WII-fm (the station everyone is listening to!) Use a headline that captures the interest of your target market. Be specific. Use testimonials to back up your claims. Remember to always put yourself in your clients shoes and create a message which is client focused rather than you focused.
I hope you have found this information useful. I would love to hear your comments and feedback, and what has or hasn’t worked for you. All the best in your client attraction endeavours!
To your health practice success….
Krishna Everson
KRISHNA’S BIO: Krishna Everson, client attraction and retention mentor to the health industry, works primarily with health practitioners who hate marketing but want to build successful practices that thrive, instead of just barely survive. Krishna is the author of upcoming book "The No-Hype Guide to Marketing for Health Practitioners".
Email: krishna@healthpracticesuccess.com
Web: http://www.healthpracticesuccess.com/
Mistake Number 1: Hide behind a brochure
Now I have absolutely nothing against brochures. Actually I love them (if they are done well with all of the right elements)! But people don’t do business with a brochure, they do business with YOU. So, whilst your brochure can be an excellent tool for sharing what you offer, they are an extremely passive means of promoting yourself, they should not be used as an alternative to connecting actively with potential clients.
What to do instead: Try using more active means of promoting yourself, such as face to face networking or participating in community events. Offering your services as a speaker at networks is a wonderful way to begin to connect with others in a way that draws clients to you instead of having to chase them. For those who really don’t cope in a group situation at all, try joint venturing with others who can recommend you, but don’t forget that there needs to be something in it for them too.
Mistake Number 2: Try to be everything to everyone
We’ve all done it. We announce that we can meet everyone’s needs, that what we do is tailor made for them. It may even be true! But if you say that, then you aren’t differentiating yourself from other practitioners, and may get lost in a sea of them. I know it’s tempting, you think that this will increase the number of prospects for you, but the opposite is true as it won’t be clear why someone should choose you.
What to do instead: Position yourself as an expert. This means send a message about something you specialise in that people want. The more specific the better. For example, if you had acne – would you be more likely to try ‘Proactive’ who specialises in acne, or another skin care range that has something for everyone. Think about it. Now, how to let people know you are an expert? Promote yourself through editorials and articles, speak at events, advertise your specific service, create a specialised newsletter, etc.
Mistake Number 3: Talk about YOU, instead of what’s in it for your client
Open up any yellow pages or newspaper directory and you will see scores of businesses with their logo up in ‘lights’, telling us all about THEM. But do they make it clear how YOUR needs will be met? How do you decide which one to call? By the prettiest ad and logo? No! Correct me if I am wrong, but you are most likely to contact who you think has a solution to your problem.
What to do instead: Talk about your client. Talk about what your ideal clients want. This is called ‘what’s in it for me’ or WII-fm (the station everyone is listening to!) Use a headline that captures the interest of your target market. Be specific. Use testimonials to back up your claims. Remember to always put yourself in your clients shoes and create a message which is client focused rather than you focused.
I hope you have found this information useful. I would love to hear your comments and feedback, and what has or hasn’t worked for you. All the best in your client attraction endeavours!
To your health practice success….
Krishna Everson
KRISHNA’S BIO: Krishna Everson, client attraction and retention mentor to the health industry, works primarily with health practitioners who hate marketing but want to build successful practices that thrive, instead of just barely survive. Krishna is the author of upcoming book "The No-Hype Guide to Marketing for Health Practitioners".
Email: krishna@healthpracticesuccess.com
Web: http://www.healthpracticesuccess.com/
Monday, January 5, 2009
What Have You Got In Your Hand? The Key to Your Thriving Health Practice in 2009...
Don't you love fresh starts? The chance to bid farewell to the old and create something new? That's why I find new year's so refreshing.
When shedding the old, the key is to hang on to what has worked well for you and discard, or change what hasn't. I have to confess that I haven't stayed in touch with people as much as I would have liked last year, but this year will see that change. Which brings me to the topic of this blog - what have you already got in your hand (seed) that if nurtured will make all the difference to the success (harvest) of your health practice this year?
Your existing database. Your database probably falls into one of these categories:
When shedding the old, the key is to hang on to what has worked well for you and discard, or change what hasn't. I have to confess that I haven't stayed in touch with people as much as I would have liked last year, but this year will see that change. Which brings me to the topic of this blog - what have you already got in your hand (seed) that if nurtured will make all the difference to the success (harvest) of your health practice this year?
Your existing database. Your database probably falls into one of these categories:
- Database? What database?
- I have some bits of paper with names and addresses somewhere.....amongst the rat droppings and cockroach poop...
- Incomplete database. I started one but got distracted by something much more fun....
- You have a database but don't use it.
- You have a database and are regularly in contact with those on it.
I can relate to all of these, and have been at each point at different times. But, I promise you that those who answered number 1, will not have the success that the number 5's are having.
Today I want to encourage you to bite the bullet and get your data base in order. Here is a simple checklist, so your can start planting that seed and reaping your harvest.
Create a manageable file of all leads and clients alphabetically. Ideally this will be on your computer into Outlook, Excell or Access. If you don't have a computer, an card system from your office supplier will do. (If you are too busy, pay someone to do it for you).
Categorise you clients into A, B, C, D. This could mean your most active are A, or those that spend the most per session for example.
Create a marketing plan for each segment. Keep it simple so it doesn't overwhelm. This could include sending a regular newsletter, sending a promotional postcard, or staying in touch for birthdays and Christmas.
Activate your marketing plan. Without it you won't thrive, in fact you probably won't survive.
If you are thinking you can't be bothered or it's too much work, ponder this: 68% of clients go elsewhere because of indifference. It also costs at least 10 times more to attract new clients, than work with existing ones.
Additional success tips when working with your database:
- Keep your lists as current as possible (sending a Christmas card to someone from 5 years ago probably won't be effective, but may be insulting!)
- Make sure what you send is relevant. (Sending your male clients info about the latest womens' festival is just plain silly!) Classifying your lists will ensure relevancy
- If using email be sure that you have permission to send otherwise it may be considered spam and is illegal and you can be heavily fined.
- Use an email and newsletter managment system such as icontact or aweber to create beautiful newsletters and email campaigns.
- Create personalised postcards and brochures at very low cost using Vistaprint. They offer a huge range of designs for a wide variety of stationery. I especially recommend their postcards which are very good quality. Looking professional at all times is important.
- Be consistent - regular contact ensures better results and more referrals.
Keep it simple, and enjoy regular contact with those you already know. Build relationships....it's the way good business is done....and it's enjoyable. If you don't like interacting with people, you are probaly in the wrong industry!
To your health practice success....
Krishna
http://www.healthpracticesuccess.com
Saturday, November 22, 2008
Are You Passionate About What You Do?
Can you believe that 2008 is almost over? A year of tears and triumphs the world over, a new season is beckoning. I wonder how many of us are drifting through the days with little purpose and a lot of 'hope for the bests' instread of striding forward with confidence....or at least moving forward steadily one step at a time.
As 2009 approaches I'm encouraging you to think about what you REALLY want to be spending your time on in the new year. What is it you are really passionate about? If it's already clear to you, now is the time to position yourself to move forward into your vision....to make it real.
Time to get real, get passionate, get started (if you haven't already).
GOT A VISION? A PASSION? A PURPOSE?
1. Write it down - a dream or vision for something greater begins to become reality when you fully engage in it. Writing it down is a great place to begin this process.
2. Share it with others - don't be shy, share your vision with people who can inspire and encourage you. Speaking it out will help you to be accountable to others and really help to set your plan in motion. Sharing it will also help you to confirm it is really what you want, as your intuition will guage if you are on the right track.
3. Take action - all the good intent and 'putting it out there' will be fruitless if there are no associate actions to with them.
4. Devise a plan - list some actions you can take to move you toward your vision. Be realistic, and ask for help if your not sure how to do some of them from someone who does.
5. Start! Don't go another year yearning to fulfill a dream. 2009 is the year to start!
If you are a health practitioner with a vision for your practice, I encourage you to join me at a mastermind group, sign up for my online newsletter and stay tuned for my forthcoming ebook: The No Hype Guide to Marketing for Health Practitioners. Sign up for my newsletter at http://www.healthpracticesuccess.com/ and stay tuned.
I'd also really love to hear your stories on how you have already begun living your passions and turning your dreams into reality. Share them with me by adding a comment below.
To your health practice success...
Krishna
As 2009 approaches I'm encouraging you to think about what you REALLY want to be spending your time on in the new year. What is it you are really passionate about? If it's already clear to you, now is the time to position yourself to move forward into your vision....to make it real.
Time to get real, get passionate, get started (if you haven't already).
GOT A VISION? A PASSION? A PURPOSE?
1. Write it down - a dream or vision for something greater begins to become reality when you fully engage in it. Writing it down is a great place to begin this process.
2. Share it with others - don't be shy, share your vision with people who can inspire and encourage you. Speaking it out will help you to be accountable to others and really help to set your plan in motion. Sharing it will also help you to confirm it is really what you want, as your intuition will guage if you are on the right track.
3. Take action - all the good intent and 'putting it out there' will be fruitless if there are no associate actions to with them.
4. Devise a plan - list some actions you can take to move you toward your vision. Be realistic, and ask for help if your not sure how to do some of them from someone who does.
5. Start! Don't go another year yearning to fulfill a dream. 2009 is the year to start!
If you are a health practitioner with a vision for your practice, I encourage you to join me at a mastermind group, sign up for my online newsletter and stay tuned for my forthcoming ebook: The No Hype Guide to Marketing for Health Practitioners. Sign up for my newsletter at http://www.healthpracticesuccess.com/ and stay tuned.
I'd also really love to hear your stories on how you have already begun living your passions and turning your dreams into reality. Share them with me by adding a comment below.
To your health practice success...
Krishna
Friday, November 7, 2008
If Business is Quiet It's NOT Because of the Recession
Why are some businesses flourishing and others floundering right now? Whilst we live in uncertain times, your health business has the potential to be the best it ever has.
Lately, within just a few moments of small talk, the topic inevitably turns to the current economic climate. Often, I can tell how someone is already doing before they even say so - the way they carry themselves, the tone of their voice and their energy has already given them away. Imagine how potential clients are receiving them? Not terribly well I imagine. In most cases these are the people who try to compete using a cheap price, and don't differentiate themselves from other practitioners. The truth is, if you continue to treat your business as a flourishing enterprise you are passionate about, and take active steps to build momentum - success is already yours.
Steps to ensure your ongoing success:
1. Be positive. Know that there are always people who want and need your service, regardless of circumstances.
2. Determine a niche market you love working with and focus on them. Don't try to be everything to everybody. Everyone does that! It makes you just another fish in the ocean. Discover what your best at and take it to the 'world'.
3. Don't be cheap to compete. Competing on price doesn't win clients, just short term bargain hunters.
4. Don't be complacent. Even if things are challenging at times, it is usually for a season only. Don't throw your hands in the air and give up in despair! Instead decide what needs to be done and do it.
5. Do have an action plan. Achieving what you want with your business requires more than just intent. Your intentions must be matched by actions. Have you recognised what actions need to be taken? Write them down and include a timeline. If you haven't planned for the upcoming Christmas season, do so by the end of the week, and begin to implement it step by step. Once you've done that, plan your new year approach. Don't over analyse it, just do it!
6. Consistently promote yourself and your business. Are you guilty of promoting yourself only when your have nothing to do? By constantly doing something to let others know about you, you will find that your business peaks and troughs are not so volotile. If you want to have a more consistent cash flow, keep your marketing activities ongoing. Create a simple marketing plan for the yearso it is not only done 'when you feel like it' or when you have the time. Consistent marketing builds a stronger client base and a foundation for success.
7. Check your mindset. Are you getting carried away on the wave of doom and gloom? Are you surrounded by people who continually speak negitively? Then you need some new friends. Surround yourself with positive influences and network with likemined and positive associates.
8. Do learn new things. If you know something needs to be done, but aren't quite sure how to do it, get help. The web is full of wonderful 'how to' resources.
9. Don't go it alone. Even solo businesses need others they can bounce ideas off. Buddy up with a friend and encourage one another as you explore new territory.
Many businesses that are suffering at present have had their head in the sand and are drowning now in deep water. It doesn't have to be that way. It is not too late to turn things around. In the coming posts I will look at some different marketing approaches and how you can use them confidently.
To your health practice success....
Krishna
http://www.healthpracticesuccess.com/
Lately, within just a few moments of small talk, the topic inevitably turns to the current economic climate. Often, I can tell how someone is already doing before they even say so - the way they carry themselves, the tone of their voice and their energy has already given them away. Imagine how potential clients are receiving them? Not terribly well I imagine. In most cases these are the people who try to compete using a cheap price, and don't differentiate themselves from other practitioners. The truth is, if you continue to treat your business as a flourishing enterprise you are passionate about, and take active steps to build momentum - success is already yours.
Steps to ensure your ongoing success:
1. Be positive. Know that there are always people who want and need your service, regardless of circumstances.
2. Determine a niche market you love working with and focus on them. Don't try to be everything to everybody. Everyone does that! It makes you just another fish in the ocean. Discover what your best at and take it to the 'world'.
3. Don't be cheap to compete. Competing on price doesn't win clients, just short term bargain hunters.
4. Don't be complacent. Even if things are challenging at times, it is usually for a season only. Don't throw your hands in the air and give up in despair! Instead decide what needs to be done and do it.
5. Do have an action plan. Achieving what you want with your business requires more than just intent. Your intentions must be matched by actions. Have you recognised what actions need to be taken? Write them down and include a timeline. If you haven't planned for the upcoming Christmas season, do so by the end of the week, and begin to implement it step by step. Once you've done that, plan your new year approach. Don't over analyse it, just do it!
6. Consistently promote yourself and your business. Are you guilty of promoting yourself only when your have nothing to do? By constantly doing something to let others know about you, you will find that your business peaks and troughs are not so volotile. If you want to have a more consistent cash flow, keep your marketing activities ongoing. Create a simple marketing plan for the yearso it is not only done 'when you feel like it' or when you have the time. Consistent marketing builds a stronger client base and a foundation for success.
7. Check your mindset. Are you getting carried away on the wave of doom and gloom? Are you surrounded by people who continually speak negitively? Then you need some new friends. Surround yourself with positive influences and network with likemined and positive associates.
8. Do learn new things. If you know something needs to be done, but aren't quite sure how to do it, get help. The web is full of wonderful 'how to' resources.
9. Don't go it alone. Even solo businesses need others they can bounce ideas off. Buddy up with a friend and encourage one another as you explore new territory.
Many businesses that are suffering at present have had their head in the sand and are drowning now in deep water. It doesn't have to be that way. It is not too late to turn things around. In the coming posts I will look at some different marketing approaches and how you can use them confidently.
To your health practice success....
Krishna
http://www.healthpracticesuccess.com/
Saturday, September 27, 2008
What Does a Fit Business and a Fit Body Have in Common?
Fitness has been on my mind lately. It's spring on the Sunshine Coast where I live and it is well and truly beach weather already. But is my body ready? No! This got me wondering about whether or not our businesses are 'in shape', so I thought I'd share my thoughts about business fitness.
A fit business is commited to healthy habits
What kind of habits are apparent with your business? Do you consistently spend time working on your business or only working in it? Consistently devoting regular time each week to marketing health, managing financial health and client followup will be sure your business stays in good shape.
A fit business is lean
What are you feeding your business? Are you spending time been busy or productive. I liken this to to the fit body analogy of eating foods that are high in calorie and low in nutrition, versus eating foods that are highly nutritious that your body will love. Are you feeding your business with nourishing activities that lead to positive results, or high energy, low nutritious activities. Don't waste your energy on activities that fail to nourish.
A fit business builds it's muscle
Are you exercising your business muscle? If you have exercised, you will know that some activities will be a little tough at first, but as your muscles become stronger, so too will your ability to function at your peak. The same applies your business. Try doing a SWOT analysis - strengths, weaknesses, opportunities and threats. Once you have done this, spend some time capitalising on your strengths and buidling your weaknesses. If you have recognised areas in your business that need work, plan time to work on them. This could mean enhancing your knowledge or building your skills in a particular area. The main thing is not to ignore it, or you will be left behind in the wake of others who are more proactive.
Allocate time for business fitness
Just as in getting your body in shape, there is no point using time left over to get fit! It will never happen. It is imperaive that you set time aside in your schedule each week to work on your business. Allocate time to followup your clients, manage your database, reach new potential clients and learn new skills.
If you lack skills in effectively marketing your business, I can help. I work with health practitioners to give them the skills for do-it-yourself marketing that you can learn to do confidently. Drop me a line with your marketing question at krishna@vitalityoptions.com.au or visit my website at http://www.healthpracticesuccess.com for free tips.
To your health practice success....
Krishna
A fit business is commited to healthy habits
What kind of habits are apparent with your business? Do you consistently spend time working on your business or only working in it? Consistently devoting regular time each week to marketing health, managing financial health and client followup will be sure your business stays in good shape.
A fit business is lean
What are you feeding your business? Are you spending time been busy or productive. I liken this to to the fit body analogy of eating foods that are high in calorie and low in nutrition, versus eating foods that are highly nutritious that your body will love. Are you feeding your business with nourishing activities that lead to positive results, or high energy, low nutritious activities. Don't waste your energy on activities that fail to nourish.
A fit business builds it's muscle
Are you exercising your business muscle? If you have exercised, you will know that some activities will be a little tough at first, but as your muscles become stronger, so too will your ability to function at your peak. The same applies your business. Try doing a SWOT analysis - strengths, weaknesses, opportunities and threats. Once you have done this, spend some time capitalising on your strengths and buidling your weaknesses. If you have recognised areas in your business that need work, plan time to work on them. This could mean enhancing your knowledge or building your skills in a particular area. The main thing is not to ignore it, or you will be left behind in the wake of others who are more proactive.
Allocate time for business fitness
Just as in getting your body in shape, there is no point using time left over to get fit! It will never happen. It is imperaive that you set time aside in your schedule each week to work on your business. Allocate time to followup your clients, manage your database, reach new potential clients and learn new skills.
If you lack skills in effectively marketing your business, I can help. I work with health practitioners to give them the skills for do-it-yourself marketing that you can learn to do confidently. Drop me a line with your marketing question at krishna@vitalityoptions.com.au or visit my website at http://www.healthpracticesuccess.com for free tips.
To your health practice success....
Krishna
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