Why are some businesses flourishing and others floundering right now? Whilst we live in uncertain times, your health business has the potential to be the best it ever has.
Lately, within just a few moments of small talk, the topic inevitably turns to the current economic climate. Often, I can tell how someone is already doing before they even say so - the way they carry themselves, the tone of their voice and their energy has already given them away. Imagine how potential clients are receiving them? Not terribly well I imagine. In most cases these are the people who try to compete using a cheap price, and don't differentiate themselves from other practitioners. The truth is, if you continue to treat your business as a flourishing enterprise you are passionate about, and take active steps to build momentum - success is already yours.
Steps to ensure your ongoing success:
1. Be positive. Know that there are always people who want and need your service, regardless of circumstances.
2. Determine a niche market you love working with and focus on them. Don't try to be everything to everybody. Everyone does that! It makes you just another fish in the ocean. Discover what your best at and take it to the 'world'.
3. Don't be cheap to compete. Competing on price doesn't win clients, just short term bargain hunters.
4. Don't be complacent. Even if things are challenging at times, it is usually for a season only. Don't throw your hands in the air and give up in despair! Instead decide what needs to be done and do it.
5. Do have an action plan. Achieving what you want with your business requires more than just intent. Your intentions must be matched by actions. Have you recognised what actions need to be taken? Write them down and include a timeline. If you haven't planned for the upcoming Christmas season, do so by the end of the week, and begin to implement it step by step. Once you've done that, plan your new year approach. Don't over analyse it, just do it!
6. Consistently promote yourself and your business. Are you guilty of promoting yourself only when your have nothing to do? By constantly doing something to let others know about you, you will find that your business peaks and troughs are not so volotile. If you want to have a more consistent cash flow, keep your marketing activities ongoing. Create a simple marketing plan for the yearso it is not only done 'when you feel like it' or when you have the time. Consistent marketing builds a stronger client base and a foundation for success.
7. Check your mindset. Are you getting carried away on the wave of doom and gloom? Are you surrounded by people who continually speak negitively? Then you need some new friends. Surround yourself with positive influences and network with likemined and positive associates.
8. Do learn new things. If you know something needs to be done, but aren't quite sure how to do it, get help. The web is full of wonderful 'how to' resources.
9. Don't go it alone. Even solo businesses need others they can bounce ideas off. Buddy up with a friend and encourage one another as you explore new territory.
Many businesses that are suffering at present have had their head in the sand and are drowning now in deep water. It doesn't have to be that way. It is not too late to turn things around. In the coming posts I will look at some different marketing approaches and how you can use them confidently.
To your health practice success....
Krishna
http://www.healthpracticesuccess.com/
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