Let me tell you about my client and friend Annie Clark (that's her on the left). Annie is a wellness consultant with a huge scope of knowledge and operates a successful health consultancy on the Sunshine Coast of Australia. Now, Annie wears a lot of hats. She writes and sells books on health topics, runs retreats, does one-on-one consultations and sell a range of health products that meet the needs of her clients.
So how does she promote all this? How did she become so successful? Yes she has a website. Yes you can visit her clinic. Yes you can come to her retreat.
Annie leverages the power of speaking to groups to share her message and attract more clients. She sets the date, promotes the event, get the bums on the seats, and continually fills her pipeline with people who want more of her!!
So what are some of the keys to making presentations work for you:
-Know your audience. Craft a message that suits the audience and speaks in their language.
-Know your topic. It's a great way to leverage your knowledge and be seen as an expert in your field.
-Make it interesting. Sharing a little of yourself, amusing stories, as well as the facts and figures is far more likely to captivate the audience (thanks to Hari of Coolum Toastmasters for this tip)
-Start small. Rome wasn't built in a day. Start with some intimate groups and work your way up...gradually expand your comfort zone.
USING YOUR PRESENTATIONS AS A MARKETING TOOL
-Be clear on your purpose and what outcome you would like.
-Don't forget to include an invitation at the end that makes it easy for audience members to engage with you further or get more information
-Be prepared. Have flyers ready for those who want more details, and have a way to capture interested parties contact details, such as offering them the chance to subscribe for your newsletter, or be sent a special report, or more info.
-Promote the event well in advance to your ideal client base. Make sure your existing clients know you are going to be there. Invite your friends and colleagues for moral support. This will increase the likelihood of cross referrals.
-Send a press release about the event to the local paper, or list it in your community directory and free online directories. (Keep your eyes open for free event directrories for later use, there's a stack of them.)
These are just a few suggestions for the limited scope of this blog. In short; public speaking is a powerful way to attract more clients without selling! It will help people to remember who you are and what you do. If you present the right message, to the right audience, the right client will automatically gravitate to you, and in turn tell their friends!
Happy speaking....and more clients!
Krishna
www.healthpracticesuccess.com
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