7 Ways to Make Your First Impressions Count!

LET YOUR PASSION SHINE THROUGH!

If you aren't excited about what you do, you can hardly expect others to be. The great thing about passion, is it isn't selling, it is just sharing your passionate and desire to help others. People, the RIGHT people, will connect with that, and be drawn to you.

SHARE YOUR STORY

To be successful in business, it is very important to differentiate yourself from others who provide a similar service. What better way to do that than share your own unique story.

So how can you share your story, without being seen as raving on about yourself?

• If your story has a lesson in it, share it at a network or relevant group
• Blog about it. A blog is a great way to interact with your clients and prospects.
• Pop it in your newsletter. Clients often connect with elements of your journey that speak to them personally. When they know what makes you tick, referring to others who would make an ideal client comes naturally.

BUILD YOUR CONFIDENCE

Developing your confidence where it matters can make a big difference to first impressions. This can really count when people ask what you do at a network or social gathering, or when handling telephone enquiries.

If you lack confidence in these areas, don't despair. You will find it helps to be prepared, and even practise your responses. So,

BE PREPARED

When meeting people face to face - knowing what you want to communicate beforehand can put a favourable light on what you do. It's not about a robotic response, but having a clear idea of what you want to communicate, and that might mean practicing in front of the mirror! Check out 15 second pitch to create your introduction in about 5 minutes. You can refine and practise it and build your confidence in that area.

When taking phone enquiries, document common questions and responses so you are always ready with a confident response. Again, it's not about reading the answer, but becoming familiar enough with it that it comes naturally, and rolls off your tongue. Check out my article on how to turn phone enquries into appointments here.

REMEMBER PEOPLE'S NAMES

Using a persons name can be very powerful. I have found by I re-confirming their name in the first 5 minutes, no-one is going to be offended! An important point is to pay attention to those we meet and listen to what they have to say.

DRESS APPROPRIATELY!

Dressing like a hippy is perfect for the folk festival, but not so great for a corporate event where you want to impress potential corporate clients! It is important to reflect your personality, but remember to dress right for the occassion.

Finally, SMILE!!!

Smile....and the world smiles with you! And if not, you'll feel better anyway!

When meeting someone for the first time, ensure the door is open, gently invite them in, and allow them the opportunity to enter, either now or in the future. That is the power of first impressions....

All the best with your (ad)ventures...

Krishna

The Power of 'One to Many' - Sharing Your Message to Attract More Clients

Let me tell you about my client and friend Annie Clark (that's her on the left). Annie is a wellness consultant with a huge scope of knowledge and operates a successful health consultancy on the Sunshine Coast of Australia. Now, Annie wears a lot of hats. She writes and sells books on health topics, runs retreats, does one-on-one consultations and sell a range of health products that meet the needs of her clients.

So how does she promote all this? How did she become so successful? Yes she has a website. Yes you can visit her clinic. Yes you can come to her retreat.

Annie leverages the power of speaking to groups to share her message and attract more clients. She sets the date, promotes the event, get the bums on the seats, and continually fills her pipeline with people who want more of her!!

So what are some of the keys to making presentations work for you:

-Know your audience. Craft a message that suits the audience and speaks in their language.

-Know your topic. It's a great way to leverage your knowledge and be seen as an expert in your field.

-Make it interesting. Sharing a little of yourself, amusing stories, as well as the facts and figures is far more likely to captivate the audience (thanks to Hari of Coolum Toastmasters for this tip)

-Start small. Rome wasn't built in a day. Start with some intimate groups and work your way up...gradually expand your comfort zone.

USING YOUR PRESENTATIONS AS A MARKETING TOOL

-Be clear on your purpose and what outcome you would like.

-Don't forget to include an invitation at the end that makes it easy for audience members to engage with you further or get more information

-Be prepared. Have flyers ready for those who want more details, and have a way to capture interested parties contact details, such as offering them the chance to subscribe for your newsletter, or be sent a special report, or more info.

-Promote the event well in advance to your ideal client base. Make sure your existing clients know you are going to be there. Invite your friends and colleagues for moral support. This will increase the likelihood of cross referrals.

-Send a press release about the event to the local paper, or list it in your community directory and free online directories. (Keep your eyes open for free event directrories for later use, there's a stack of them.)

These are just a few suggestions for the limited scope of this blog. In short; public speaking is a powerful way to attract more clients without selling! It will help people to remember who you are and what you do. If you present the right message, to the right audience, the right client will automatically gravitate to you, and in turn tell their friends!

Happy speaking....and more clients!

Krishna
www.healthpracticesuccess.com

Sunshine Coast - Attract Clients with More Effective Ads and Flyers

Have you ever struggled with creating ads and flyers? How do you know what to say? What are the best ways to get a response?

Depending on the outcome you want, there are right and wrong approaches to creating ads and flyers. By the end of this 4 hour workshop you will have drafted a flyer or ad that you can used to attract more clients to your business. Learn what to include in your ads and flyers to engage your ideal client.

By the end of the workshop you will have drafted a brochure, flyer or ad that you can use to promote your business to attract more clients.

Bring your exisiting marketing materials and we will improve on them for better results.

Still not sure?

I am often met by scepticism for this workshop because people want guarantees it will work! So, if you are not fully satisfied with this workshop, and apply what you learn (you will not be expected to jump hoops!) I will give you your money back. There. No risk. BOOK HERE!

WHEN: This Saturday November 7 9am until 1pm
WHERE: 651 David Low Way, Pacific Paradise (opposite car wash)
COST: Only $79 per person (with a money back guarantee!)
BOOK: Phone Krishna 07 5473 9559 or book online here