Are You Getting In Your Own Way?

Why are some health practices flourishing right now, when others are floundering? Yes, there is a lot of talk of poor economy, interest rates and higher costs of living, but there are still clients out there who are ready to use your services, and a lot of them at that! So lets consider the differences between health practitioners who are thriving with ones who are just surviving:

The Floundering Therapist will:

-Wonder ‘how on earth they can compete against all the competition.’
-Hope that people will ring them when they need a treatment.
-Think they are being pushy if they phone a client
-Let a lack of know-how stop them learning how enhance their business skills such as writing a newsletter.
-Will waste time being busy instead of productive
-Knows what they need to do next but will find anything possible else to do instead

The Flourishing Therapist will:

-Identify exactly who their ideal client is and recognise that they are always looking for good services
-Consistently find ways to connect with these people in a way that engages them (talks in their terms about what they care about)
-Truly connect with their existing clients where possible outside scheduled appointments.
-Understand their personal and business strengths and weaknesses and learn what’s necessary that help them to build their business or engage the skills of someone who can do it for them
-Will spend time working on their business as well as in their business by planning time to do so, rather than only if there is time left over.
-Will ask themselves what is the best use of their time right now, and choose to do it (whether they like the task or not!).

Are you ready to embrace all that is possible? Are you ready to see your dreams come to fruition? You’ve got the vision, and you are ready for it. Now it is time to put into practice the associated actions to see your vision become reality. It’s time to get out of you way and move toward your destination.

"Whoever I am, or whatever I am doing, some kind of excellence is within my reach." John Gardner

To your health practice success….
Krishna

https://www.healthpracticesuccess.com

Is Your Branding Letting You Down?

“I don’t have a brand” you might say. Well guess what – every therapist has a brand – it is what you say to the ‘world’ in how you present yourself, your business and your service to your clients and prospective clients. The reason I wanted to post on this today is a very interesting comment was made on a great discussion board I've been visiting recently at (http://www.softtissuetherapy.com.au/). A member called 'bombers' said:

"Have you ever seen an Osteopath use a cardboard box as a sign for their clinic? Ever seen a Chiro have their sign half way down a beauty salon list? Ever seen a physio print out their own business cards on plain paper, with spelling mistakes, corners not cut properly? So why is you see this with our industry - all the time!"

Now some of you will breathe a sigh of relief and know this is not you, but those of you who have a sinking feeling, and perhaps are 'guilty' of this kind of attempt at promoting yourself can find relief in the fact that it has now been brought to your attention and needs to be remedied right now! Please - in the name of the industry and your own personal reputation don't sacrifice professionalism in the name of saving dollars or making a quick buck. It will do nothing for you in the long term and harms the reputation of the health industry. For any of you who are serious about your health career, you must present yourself professionally at all times in a way that is acceptable to your target market. For example, if you are targeting the corporate and workplace sector, the 'healer' image of thongs and sarongs are not acceptable (if at all for a serious practitioner) and a suitable work attire is a better choice. Remember even when you are down at the local shops you are a walking advertisment, so think about how you are presenting. Remember how your clinic is presented, the way your greet clients and how you answer the telephone all say something about you. And forget the handmade business cards, toss them today. If you need to be careful about spending, try http://www.vistaprint.com.au/frfau?frf=588651299534 for inexpensive cards and stationery (I recommend their premium cards in a gloss finish). I suggest you set aside at least 10% of your gross earnings toward promotion so that you are making a professional image a priority. If you'd like more tips on promoting yourself without breaking the bank, go to my website http://www.healthpracticesuccess.com/ to receive my free Health Practice Success newsletter.

To Your Health Practice Success...
Krishna